More small and medium-sized businesses are starting every year, and they?re increasingly buying insurance online. There are tough trade-offs between profitability, growth, and customer experience. Manual underwriting processes can maximize profitability and growth but result in slow turnaround times. Straight through underwriting processes can maximize customer service but can lead to potential adverse selection. Target market segmentation can maximize customer service and profitability but limits growth potential. This session will exhibit how can insurers bridge this gap and expand the insurers' risk appetite, while enabling a better experience for business owners. Field of Study: Information Technology Delivery Method: QAS-Self Study Program Level: Basic Prerequisites: None Advanced Preparation: None Following the purchase of this content, return here and click the session title to view the video and access materials. NASBA Requirement: In order to receive CPE credit for this session, you must watch the video in its entirety. You will not be able to access the post-test until the completion of the video. Access the test and survey on the CE Information Tab. Note Regarding Audio: Brief loss of audio during transitions between moderator and speaker are from the live event. Please wait and audio will resume. Critical content will not be missed. If you were a registered attendee for this Xchange lite event, enjoy this content at no charge. If you were not a registered attendee for this Xchange lite event, pricing is: Members - $15 / Non-Members - $30 Pricing applied upon logging in or at check out.